[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.equum.cz\/kontrolujte-kdo-si-na-vas-ukazuje\/#Article","mainEntityOfPage":"https:\/\/www.equum.cz\/kontrolujte-kdo-si-na-vas-ukazuje\/","headline":"Kontrolujte, kdo si na v\u00e1s ukazuje","name":"Kontrolujte, kdo si na v\u00e1s ukazuje","description":"V p\u0159edchoz\u00edm \u010dl\u00e1nku jsme se bavili o tom, jak mohou \u0161patn\u00e9 odkazy z va\u0161\u00ed webov\u00e9 str\u00e1nky...","datePublished":"2019-10-13","dateModified":"2019-10-13","author":{"@type":"Person","@id":"https:\/\/www.equum.cz\/author\/#Person","name":"","url":"https:\/\/www.equum.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"equum.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.equum.cz\/wp-content\/uploads\/img_a373905_w1909_t1585300808.jpg","url":"https:\/\/www.equum.cz\/wp-content\/uploads\/img_a373905_w1909_t1585300808.jpg","height":0,"width":0},"url":"https:\/\/www.equum.cz\/kontrolujte-kdo-si-na-vas-ukazuje\/","about":["V\u00fdrobky"],"wordCount":449,"articleBody":" V p\u0159edchoz\u00edm \u010dl\u00e1nku jsme se bavili o tom, jak mohou \u0161patn\u00e9 odkazy z va\u0161\u00ed webov\u00e9 str\u00e1nky na nevhodn\u00e9 \u010di ned\u016fv\u011bryhodn\u00e9 str\u00e1nky po\u0161kodit va\u0161i vlastn\u00ed d\u016fv\u011bryhodnost. Dnes se pod\u00edv\u00e1me na opa\u010dn\u00fd p\u0159\u00edpad, ve kter\u00e9m m\u016f\u017ee tak\u00e9 pomoci profesion\u00e1ln\u00ed linkbuilding od SEO experta, kter\u00fd v\u00ed, co, d\u011bl\u00e1 a je\u0161t\u011b k tomu v\u0161emu v\u00e1m m\u016f\u017ee va\u0161i odkazovou strategii posunout daleko d\u00e1l. P\u0159eci jen, odkazy jsou st\u00e1le relevantn\u00edm zdrojem z mnoha pro dobr\u00e9 hodnocen\u00ed na str\u00e1nce vyhled\u00e1v\u00e1n\u00ed. Dejme tomu, \u017ee na va\u0161\u00ed str\u00e1nce jste zve\u0159ejnili obsah \u2013 \u010dl\u00e1nek \u2013 od renomovan\u00e9ho experta na zdravou v\u00fd\u017eivu, kter\u00fd m\u00e1 za sebou celou tunu zku\u0161enost\u00ed a v\u0161ude byl a v\u0161echno zn\u00e1 a na v\u0161echno m\u00e1 n\u011bjak\u00fd pap\u00edr nebo ocen\u011bn\u00ed. V\u0161echno je super, jde to skv\u011ble, ov\u0161em najednou se za\u010dne r\u016fst zpomalovat. Po n\u011bjak\u00fdch p\u00e1r dnech \u010di m\u011bs\u00edc\u00edch se r\u016fst pr\u016fm\u011brn\u00e9 pozice zcela zastavil  http:\/\/www.tarak.cz\/pururambo-prales-kde-se-zastavil-cas\/ a najednou se t\u0159eba i obr\u00e1tila karta. Vy si \u0159\u00edk\u00e1te, co zase d\u011bl\u00e1m \u0161patn\u011b? Vina tentokr\u00e1te nemus\u00ed b\u00fdt na va\u0161\u00ed stran\u011b, ov\u0161em i tak m\u016f\u017ee jedn\u00e1n\u00ed jin\u00e9ho ovlivnit va\u0161e hodnocen\u00ed, tedy p\u0159inejmen\u0161\u00edm va\u0161i d\u016fv\u011bryhodnost. P\u0159esn\u011b v t\u011bchto p\u0159\u00edpadech je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 prov\u00e9st SEO anal\u00fdzu, kter\u00e1 p\u0159ijde na p\u0159\u00ed\u010diny poklesu pr\u016fm\u011brn\u00e9ho hodnocen\u00ed na str\u00e1nce s v\u00fdsledky.  Mo\u017en\u00e1 zjist\u00ed, \u017ee je probl\u00e9m v p\u0159\u00edli\u0161 pomal\u00e9m na\u010d\u00edt\u00e1n\u00ed str\u00e1nky \u010di obr\u00e1zk\u016f, mo\u017en\u00e1 je to nedostate\u010dn\u00e1 optimalizace obsahu. M\u016f\u017ee to b\u00fdt ale tak\u00e9 probl\u00e9m s t\u00edm, \u017ee ned\u016fv\u011bryhodn\u00e9 \u010di podvodn\u00e9 webov\u00e9 str\u00e1nky odkazuj\u00ed na v\u00e1\u0161 obsah \u010di na va\u0161i str\u00e1nku. Bohu\u017eel, u\u017eivatel-agent vyhled\u00e1va\u010d\u016f nen\u00ed \u017e\u00e1dn\u00fd \u010dlov\u011bk a nedok\u00e1\u017ee posoudit, co a jak, pokud to nem\u00e1 v programu. Je t\u0159eba mu \u0159\u00edci, \u017ee tohle teda ne. Jenom\u017ee m\u00e1te \u010das zji\u0161\u0165ovat, odkud kde a co? P\u0159esn\u011b proto \u017e\u00e1d\u00e1te v t\u011bchto p\u0159\u00edpadech o pomoc zku\u0161en\u00e9ho prof\u00edka, kter\u00fd m\u00e1 na to spoustu dobr\u00fdch n\u00e1stroj\u016f, d\u00edky kter\u00fdm dok\u00e1\u017ee zjistit tak\u0159ka cokoliv \u2013 nejen, odkud se teda na v\u00e1s odkazuje, ale co je to za webov\u00e9 str\u00e1nky a dok\u00e1\u017ee odkazov\u00e1n\u00ed ozna\u010dit jako nevhodn\u00e9 \u010di \u00fapln\u011b zak\u00e1zat.                                                                                                                                                                                                                                                                                                                                                                                                  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